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LGBT BUSINESS ISSUES
Comments & Concerns
Pride Not Prejudice: Discrimination in the Workplace
AFL CIO President
Trumka: Comments on Bullying and Discrimination
Freedom Quest: Gay
Business Opportunity
Out for Business:
NGLCC Business & Leadership Conference
Out Now Global: Gay Market News
Business Week: Gay Business & Marketing
Out &
Equal Workplace Advocates

LGBT MARKETING
Gay Friendly TV Advertisement
LINKS:
Gay-Friendly McDonalds Ad in France
You Tube: Gay McDonalds Ad in France
Gay Pepsi Ad in England
European Gay Teen Commercial
Israeli Gay Youth TV Commercial
LGBT CUSTOMERS
Gays & Lesbians in the Marketplace
LGBT marketing is the act of
marketing to
LGBT (Lesbian,
Gay, Bisexual, Transgender) consumers, either with dedicated ads
or general ads, or through sponsorships of LGBT organizations
and events, or through the targeted use of any other element of
the
marketing mix.
The LGBT market comprises a large
and influential group of customers to a broad range of
companies, across industry segments, across many countries
around the globe. In the U.S. alone, the LGBT market is
estimated to be worth $660 billion (2006) in disposable income.
Approximately 4% to 10% of adult populations self-identify as
gay, lesbian or bisexual, meaning between 12 million and 28
million in the
United States
alone. Major ad categories include travel, financial services,
alcoholic beverages, automotive, entertainment, hair and
skincare, luxury goods, pharmaceuticals, and fashion.
LINKS:
LGBT Ad - Soup
LGBT Ad - Holiday Inn
LGBT Ad - Hyundai
LGBT Ad - Johnny Walker
LGBT Ad - Malimi Clothes
LGBT
Ad - Toyota
LGBT Ad - Motorola

Despite claims by
a variety of Right Wing Religious Conservatives,
it turns out that companies that market to and
support the LGBT Community have more to gain
than those that do not. The results from the
“2010 Out Now Global LGBT Study” shows that
there is a powerful consumer market that chooses
to buy brands that support LGBT customers.
According to
Out Now CEO Ian Johnson
“After ‘coming out’, LGBT people
in 2010 are now well advanced in the process of
‘coming in’ – into the mainstream of society in
many ways. . .There still exists levels of
discrimination and misinformation directed
against LGBT people – but this new research
reveals a clear trend. Gay consumers switch
brands to support companies that support LGBT
customers and staff. This is highly significant
– and valuable. . .The research shows marketing
to gay consumers, and supporting LGBT staff, can
add valuable percentage points to total market
share – and profits – for companies developing
effective, relevant and authentic strategies.”
Consumers who
support LGBT supportive businesses account for
roughly six percent of all worldwide sales.
LINKS:
Wikipedia: LGBT
Marketing
Study Shows Companies That Support LGBT Customers Have More to Gain
Brief Primer on Engaging LGBT Customers
LGBT Marketing Success
Openly Gay Marketing
 
THE BUSINESS OF GAY
MARRIAGE
Forbes Magazine Offers Insight
Recent articles in Forbes Magazine, the
premiere business publication in the US, offered some refreshing
business perspectives on the same-sex marriage issue. Through a series
of insightful reports, staff writer Deborah Jacobs gave a stirring
endorsement of same-sex marriage, offered financial advice to same sex
couples contemplating marriage, and showcased some recent marketing
strategies inspired by same-sex weddings.
LINKS:
Forbes Mag: Married With Complications
Forbes Mag: It's Time to Stop Fighting About Same-Sex Marriage
Forbes Mag: Same-Sex Weddings Inspire Creative Ad Campaigns
GAY ENTREPRENEURS
Start Out Organization
StartOut
is a new nonprofit networking group for gay entrepreneurs. The group,
organized by a circle of friends in spring 2009, has since drawn some
1,000 participants to events in San Francisco, New York and Los Angeles.
Entrepreneurs come to
StartOut events to network, share ideas and sip cocktails. They come to
talk business in a setting free of awkward assumptions.
Start Out describes itself as an
organization dedicated to fostering and developing entrepreneurship ion
the LGBT Community.
They are seeking to create the next generation of LGBT
business leaders by helping aspiring entrepreneurs start new companies,
helping current entrepreneurs to grow and expand their businesses, and
engaging successful entrepreneurs as role models and mentors for less
established entrepreneurs. Their goals are to educate, to inspire and to
support entrepreneurs. They also strive to foster LGBT leadership in the
business community.
Start Out was founded by Darren Spedale,
an investment banker turned serial
entrepreneur in Manhattan. He came
up with the idea for StartOut a year
ago. Mr. Spedale, most recently a
founder of
A-List Global Media, a
company that creates media and
entertainment products for adolescents,
noted that plenty of other groups had
entrepreneurship associations — like
Astia for women or
TiE
for South Asians.
“Why on
earth isn’t there anything like this for
the gay and lesbian community?” he
remembers thinking. “It was a
no-brainer.”
In
fact, the last decade has seen a
flowering of affinity groups for gays in
business. M.B.A. candidates can get
connected through Out for Business clubs
at their universities and the annual
Reaching Out
conference, which brought
more than 900 attendees to the Westin
Peachtree Plaza in downtown Atlanta in
October.
There
are some 1.2 million gay-owned
businesses in the United States and
about 29,000 of them belong to local gay
chambers of commerce, according to
Justin G. Nelson, president and a
founder of the
National Gay and Lesbian Chamber of
Commerce, which was organized
in 2002 in Washington.
For too
many years, Mr. Nelson said, the
prevailing attitude among gay
entrepreneurs in America was, “It’s O.K.
for me to be gay, but I can’t do it in
my business for fear that it will ruin
my company.” That message, however, has
evolved.
LINKS:
NY Times: Building a Network of Gay
Entrepreneurs
Start Out: Gay Entrepreneurs

LGBT BUSINESS TOOLS
Resources for Gay Business People
Echelon Magazine
LGBT Business Magazine, subtitled, "Taking Pride in Business," provides
business news reports, market research data, employer profiles,
franchise info, real estate info and more.
Natl Gay & Lesbian Chamber of Commerce
Business advocate and liaison for LGBT business people providing
resources and information about finance, legislation, diversity issues,
and more.
Small Business Notes
Website that provides a variety of small business resources for LGBT
business owners, including a list of LGBT business groups, demographic
data, and financial information.
Start Out
Networking group providing support to LGBT
entrepreneurs.
LGBT BUSINESS RINGS OPENING BELL
NY Stock Exchange Celebrates Pride
Month
On June 7, 2010, Start Out, the LGBT Entrepreneurial
Group, rang the opening bell on the New York Stock
Exchange to commemorate the beginning of gay pride
month.
StartOut is a non-profit
organization that helps aspiring LGBT entrepreneurs
start new companies. StartOut has chapters in New York,
San Francisco and Los Angeles. Co-founder Bryan Janeczko
says he helps LGBT people start business because "as a
gay man" he "always saw things a little bit
differently." And in the business world, Bryan mentions,
"diversity means innovative solutions to problems."
On June 5, 2009,
Leaders of the National Gay & Lesbian
Chamber of Commerce (NGLCC) and Congressional
representatives visited the NYSE.
In honor of the occasion, Chance Mitchell, co-founder
and CEO and Justin Nelson, co-founder and president,
rang the closing bell

On
June 30,
2006,
PFLAG
(Parents Families and Friends of Lesbians and Gays)
visited the New york Stock Exchange to celebrate gay,
lesbian, bisexual, and transgendered Pride Month and to
introduce their new initiative, "Straight for Equality."
In honor of the
occasion, PFLAG National President Samuel Thoron rang
The Closing Bell.
PFLAG is the nation’s
foremost family-based organization committed to the
civil rights of gays, lesbians, bisexual and
transgendered persons. Founded in 1973 by mothers and
fathers, PFLAG has over 200,000 members and supporters
in more than 500 chapters throughout the
United States.
LINKS:
Start Out Rings Opening Bell at NYSE
NGLCC Honor Stonewall Anniversary at NY Stock Exchange
Out & Equal:
Special Report
OLIVIA FOUNDER & CEO
Named Entrepreneurs of the
Year
Olivia, The #1 Lesbian Lifestyle Company in the World, announced
that Judy Dlugacz, founder and president and Amy Errett, CEO, received
the Ernst & Young Entrepreneur Of The Year 2006 Award in the Consumer
Services category in Northern California. According to Ernst & Young,
the award recognizes outstanding entrepreneurs who are building and
leading dynamic and growing businesses.
Dlugacz and Errett were selected by an independent panel of judges and
the award was presented at an Ernst & Young Entrepreneur Of The Year
20th anniversary gala event at The Fairmont, San Francisco.

“For more than 30 years we have been evolving Olivia the company for the
benefit of our extraordinary clients. This is an historic award, since
we have been recognized by E&Y for doing what we love to do most, which
is serving and empowering women, “said Judy Dlugacz, founder and
president of Olivia. “Whether it is an Olivia cruise or part of our
expanding lifestyle brand, Olivia is always looking for ways to empower,
engage, embrace, unite and enrich the lives of lesbians and women of all
ages and diverse backgrounds.”
“Being a part of a passionate team is the best part of the job,” said
Amy Errett, CEO of Olivia. “It is that passion to provide our clients
with countless outstanding services that motivated us to grow into a
full services lifestyle brand. We will be launching Olivia.com, an
online community, content and resource destination for lesbians, Olivia
Magazine, a lifestyle magazine for lesbians, Olivia Membership, a
program offering special benefits and resources for lesbians, including
insurance and financial services, retail discounts, access to
entertainment and heath and fitness resources, and Olivia Living, an
active adult resort retirement community.”
The Ernst & Young Entrepreneur Of The Year awards program celebrates its
20th anniversary this year and continues to honor entrepreneurs who have
demonstrated excellence and extraordinary success in such areas as
innovation, financial performance, and personal commitment to their
businesses and communities. “Ernst & Young is proud of its history in
recognizing these outstanding leaders and their companies,” said Rick
Fezell, Ernst & Young Entrepreneur Of The Year program director for
Northern California.
LINKS:
Olivia
Out & Equal
Workplace Advocates
QT Magazine
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